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You don't smell bad, You smell like everyone else.

And that is exactly what it was built to do. Here's what the fragrance industry threw away, and why nobody remembers you.

Read the story Shop Lure Her

You don't smell bad. You smell like everyone else.

And that is exactly what it was built to do. Here's what the fragrance industry threw away — and why nobody remembers you.

Read the story Shop Lure Her

Backed by 5+ Years of Pheromone Research

Smell Irresistible & Elevate Confidence

Infused with PheroX™ Proprietary Formula

Backed by 5+ Years of Pheromone Research

Smell Irresistible & Elevate Confidence

Infused with PheroX™ Proprietary Formula

Backed by 5+ Years of Pheromone Research

Smell Irresistible & Elevate Confidence

Infused with PheroX™ Proprietary Formula

Backed by 5+ Years of Pheromone Research

Smell Irresistible & Elevate Confidence

Infused with PheroX™ Proprietary Formula

Backed by 5+ Years of Pheromone Research

Smell Irresistible & Elevate Confidence

Infused with PheroX™ Proprietary Formula

Backed by 5+ Years of Pheromone Research

Smell Irresistible & Elevate Confidence

Infused with PheroX™ Proprietary Formula

Backed by 5+ Years of Pheromone Research

Smell Irresistible & Elevate Confidence

Infused with PheroX™ Proprietary Formula

Backed by 5+ Years of Pheromone Research

Smell Irresistible & Elevate Confidence

Infused with PheroX™ Proprietary Formula

Backed by 5+ Years of Pheromone Research

Smell Irresistible & Elevate Confidence

Infused with PheroX™ Proprietary Formula

Backed by 5+ Years of Pheromone Research

Smell Irresistible & Elevate Confidence

Infused with PheroX™ Proprietary Formula

Backed by 5+ Years of Pheromone Research

Smell Irresistible & Elevate Confidence

Infused with PheroX™ Proprietary Formula

Backed by 5+ Years of Pheromone Research

Smell Irresistible & Elevate Confidence

Infused with PheroX™ Proprietary Formula

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Musk, amber, animalic

Built in the material family the high street abandoned — the one perfumery was founded on.

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Full ingredients published

The whole list, on the page. Most of this category won't, and you can probably work out why.

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UK dispatch, two days

Held in the UK, not shipped from overseas. Plain outer packaging every time.

For a thousand years, perfume was made of mating signals.

Musk from a gland on a deer. Ambergris from a whale, once worth more per gram than gold. Kings bought them and trade routes were fought over them, because everybody understood exactly what fragrance was for.

Then the industry replaced all of it with something engineered to be inoffensive — and quietly forgot the point.

The whole story

It was never your face.

77% of women aged 18 to 30 say they wish men would approach them more often.

45% of men that age never have — and about half of those say it's because they're frightened of coming across as a creep.

Everybody is just stood there.

Why this happened

Lure Her Pheromone Cologne

Lure Her Pheromone Cologne

£29.95

£29.95 ~~£69.95~~

SAVE 57% Sold out

BUNDLE & SAVE

1 Bottle Just try it. 60 days to send it back.

£29.95 £69.95

Most popular

2 Bottles Save £70 One for you. One for your 2man partner.

£54.95 £139.90

3 Bottles Save £100 Best price per bottle.

£79.95 £199.90

Product variants

favorite Formulated by UK chemists and shipped from the UK
undo Less than 1% of customers claim our 30 day money back guarantee
local_shipping Delivered to you in as little as 2 days

We're not going to tell you this makes women powerless.

It doesn't. Nothing does — and no human pheromone has ever been definitively identified, whatever the adverts claim.

What it does is smell extraordinary and change how you carry yourself while you're wearing it. That's a smaller promise than everyone else in this category is making.

It's also one we can actually keep.

Read the honest version